Principal: Jonathan Friedlander

My work has always focused on helping people find, frame, and live with art they love.. For years, I helped others do this as Director of Benrubi Gallery in New York, where I worked closely with artists, collectors, and designers to bring contemporary photography into homes and institutions. Later, as Vice President at Sotheby’s Institute of Art, I led the development of programs focused on contemporary art, decorative arts, and the business of collecting—helping shape how the next generation of art professionals engage with the field.. I also helped launch The School of The New York Times, further expanding the reach of arts education and cultural literacy.

My work has taken me from New York to Philadelphia, Princeton to Paris—helping clients acquire, ship, and place artwork with care and confidence. I’ve installed pieces in modern apartments, historic townhomes, and country retreats; advised new collectors and seasoned ones alike; and helped ensure that each work, no matter how far it traveled, felt at home on the wall it was destined for. Whether someone’s collecting their first piece or curating their fifth home, my goal is always the same: to help them trust their eye, feel comfortable with the process, and end up with something they truly love living with.

My background is both academic and practical. I earned an MBA from NYU’s Stern School of Business and a Master’s in Humanities from the University of Chicago, but the education that shaped me most has always happened in conversation—with clients, artists, and the walls themselves.

Princeton Art Consulting is where I’ve chosen to formalize this work—grounded in the place I live, and shaped by the global conversations I’ve been part of for years.